Technology has an increasing role to play in a company’s growth potential. The right technology decision, made early in the life of a company, can help pave the way for future success. Together with SAP, G3G is actively working to help SMEs around the world grow and reach their full potential. In the second in this trilogy of blog articles we highlight how real-time analytics are a potential game-changer, enabling leaders to make important business decisions based on evidence rather than intuition alone.
Analytics were once the domain of back-office analysts. Usually conducted offline and after the fact, leaders could turn to their trusted advisors to request reports and listen to their advice once the dust had settled. Today, analytics drive decisions in real time, and big data solutions allow companies to analyse large volumes of data at lightning speed.
Glu Mobile is a growing company that exemplifies this trend. The company is a developer and publisher of free-to-play games for smartphone and tablet devices, with original and branded games provided on a technology platform available to its global audience. For Glu Mobile, providing an engaging and immersive user experience is critical. Using SAP Cloud Platform Big Data Services, Glu Mobile can now analyse 2 billion user logs per day, processing up to 30,000 user events per second to customise the experience to the individual user level. Better engagement means better business, and by using big data, the company is at the forefront of creating the most engaging user experience to drive revenue growth.
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Cloud-based technology and new innovations are helping SMEs thrive in the market and innovate their business models. Wherever they are on their road to success, SAP solutions can provide the support and strategies to help these organisations realise their vision.
To find out what your company could do to grow and reach its full potential, please get in touch.
Watch out for our next blog in this short series – Innovate business models.
Check out the previous blog in this series here.