In 2016, G3G became part of groupelephant.com, a group of technology companies, not for profit organisations and impact investment businesses who focus heavily on corporate social responsibility. With over 2,800 employees and operations across 30 countries, the Group has earned a strong reputation for successfully addressing challenging technology issues for organisations large and small.
Rather than implementing a traditional corporate social responsibility programme and donating funds to charities, groupelephant.com is defined by a primary strategic imperative in which it goes ‘Beyond Corporate Purpose’ in its day-to-day activities. Primary focus areas are the preservation of at-risk Elephants and Rhinos, through the economic uplift of rural People in areas adjacent to the threatened species, or another definition of ‘ERP’, if you will.
One percent of G3G’s revenue goes towards these charitable activities.